Home Administration & Policy Beginning Behavioral Research: A Conceptual Primer, 7th Edition, Ralph L. Rosnow

Beginning Behavioral Research A Conceptual Primer, 7th Edition

Continuing the Chain of Discovery and Understanding

Beginning Behavioral Research introduces students to the broad base and conceptual underpinnings of basic principles of ethical research with human participants from (a) the development of ideas and testable hypotheses, to (b) the selection of appropriate methods of measurement and data collection, to (c) the design and implementation of empirical research, to (d) the statistical analysis and interpretation of results, and finally, to (e) the reporting of findings and conclusions. The authors emphasize good research, empirical reasoning, and the continuity of psychological science in the continuing cycle of discovery and understanding.

The beginning in the title of this text is intended to have a double meaning. It not only describes the level of the material but also conveys the idea of a journey. For some students, the journey will be completed at the end of the course in which this text is used. For others, the journey will have just begun. In either case, students will have a deeper understanding of the applicability and limits of the scientific method.  They will also have learned how to frame questions about the scientific results they read or hear about in the media in ways that will allow them to reach beyond other people’s conclusions or assertions and decide for themselves what is true.

Additional Learning Goals

Upon completing this book, students who are expected to conduct a research study should be able to:

  • Craft a research idea that can be empirically tested
  • Choose methods of data collection and measurement
  • Develop a research proposal
  • Design and implement the research study
  • Approach the research data
  • Test and evaluate hypotheses and explore the results
  • Report the research project in the APA style

Rosnow & Rosenthal’s BEGINNING BEHAVIORAL RESEARCH (7th Edition) is quite good. This book is aimed at undergraduate college students majoring in a behaviorally-based science (such as psychology). For a methods class, this textbook might fall a little short of the depth that most professors are looking for. While this book does a good job of explaining the absolute basics (e.g., understanding what a testable hypothesis is), it doesn’t quite go far enough; the book ends with “The Analysis of Frequency Tables.” This textbook seems suited for classes that try to integrate intro statistics and methods into one course.

Otherwise, the book is very readable and informative. The ending of each chapter includes nice summaries, multiple choice review questions, and discussion questions. This is esoteric material, but the authors take their time to flesh out these conceptual ideas.

If you are looking for a textbook for a Stats/Research Methods course, this might be a good book to use for the first semester. If you are looking for a purely Methods-based course, Introduction to Behavioral Research Methods (6th Edition) might be a little better suited.

Product Details :

  • Hardcover: 408 pages
  • Publisher: Pearson; 7 edition (March 12, 2012)
  • Language: English
  • ISBN-10: 0205810314
  • ISBN-13: 978-0205810314
  • Product Dimensions: 10.1 x 7.9 x 0.8 inches

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