Home Allied Health Services Dynamics of Mass Communication: Media in Transition, 12th Edition, Joseph Dominick

Dynamics of Mass Communication Media in Transition, 12th Edition

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

This is one of the only college books I read in its entirety. And it was rare if I even read anything. It’s very modern and can provide some decent entertainment sometimes.

I bought this book for my son through Amazons semester rental deal, which was less than half the cost of buying it at his school. He enjoys the book and it has helped him get A’s on all his tests for his Media class. He says it is up to date and interesting; the inside cover has a pic of Prince William’s & Catherine’s wedding. The book covers all media from its history up to current blogs & media issues through 2012. We are pleased with the rental deal, they send us a prepaid envelope when we are done with it and then we ship it back, saving us the hassle of re-selling it. I agree with the other reviewer about price, all text books are ridiculously over priced.

I wonder how many times this book uses “At the risk of…” before giving a definition of something… It certainly seems like it’s being over used.

In the chapter on music it mentions that Elvis enlisted in the Army when he was actually drafted. So I didn’t really care for that.

I enjoyed this book more than I thought that I would.

Product Details :

  • Paperback: 496 pages
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 12 edition (March 2, 2012)
  • Language: English
  • ISBN-10: 0073526193
  • ISBN-13: 978-0073526195
  • Product Dimensions: 10.7 x 8.4 x 0.8 inches

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