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Focus Groups A Practical Guide for Applied Research, 4th Edition

The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.

Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.

This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.

Key Features

  • Offer the latest on telephone and Internet focus groups
  • Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results.
  • Gives solid information on organizational focus groups
  • Presents ways on how to recruit participants to the focus group
  • Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results.
  • Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information.

Intended Audience

This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.


“The best ‘How To’ focus groups book on the market.” (Jay Rayburn Adoption Reply Card 2009-05-01)

“The appearance of this timely new edition is likely to prove useful to a wide spectrum of potential users, including educators and students as well as researchers, planners, and evaluators in diverse fields of governmental operations, healthcare administration, education, and nonprofit organization management. Krueger and Casey have successfully provided users across many fields with exactly what the title describes: a practical guide for applied research.” (Robert G. Brunger The Canadian Journal of Program Evaluation 2010-01-04)

About the Author

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.

Mary Anne Casey, Ph.D., is a consultant to government agencies and nonprofit organizations. She helps them design and conduct individual and group interviews as a way of listening to their employees and customers. The information is typically used to plan and evaluate programs. She has previously worked with the Kellogg Foundation, the University of Minnesota, and the State of Minnesota.

Product Details :

  • Plastic Comb: 240 pages
  • Publisher: SAGE Publications, Inc; 4th edition (October 15, 2008)
  • Language: English
  • ISBN-10: 1412969476
  • ISBN-13: 978-1412969475
  • Product Dimensions: 9 x 7.6 x 0.7 inches

More Details about Focus Groups: A Practical Guide for Applied Research, 4th Edition

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