Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
I got this for my Mass Communications college class. I love the subject and the text is easy to get through.
Daughter’s college books – what can I say? These are the subjects she’s selecting. The books arrived in good condition, in a short period of time.
This was cheaper than a traditional text book. Nice to be able to search the whole book by key words. Love the bookmarks feature.
The chapters are so long and as an ebook unfortunately it seems so much longer lol but i love this book the content was pretty neat and current. Fun book for a Comm major.
This book was in worse condition than advertised. I’d call it fair at best; it looks like someone took a razor to all side a cut a portion off the surface of the book. Other than that, it’s required for my course, so I’m satisfied.
Product Details :
- Paperback: 504 pages
- Publisher: Pearson; 11 edition (March 16, 2012)
- Language: English
- ISBN-10: 0205029582
- ISBN-13: 978-0205029587
- Product Dimensions: 0.8 x 8.5 x 10.8 inches