Home Administration & Policy Research Methods for the Behavioral Sciences, 4th Edition, Frederick J Gravetter

Research Methods for the Behavioral Sciences, 4th Edition

Bestselling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps students see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fourth Edition, leads students through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a “cookbook” approach to the facts by linking terminology with applied concepts; their “lecture in a book” style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities. Examples and content throughout the book reflect the most current APA guidelines.


1. Methods for Acquiring Knowledge. 2. Finding Research Ideas. 3. Research Ethics. 4. Measuring Variables. 5. Sampling Techniques. 6. Approaches to Research: Internal and External Validity. 7. Descriptive Research. 8. The Correlational Research Strategy. 9. True Experiments. 10. The Between-Subjects Experimental Design. 11. The Within-Subjects Experimental Design. 12. The Nonexperimental and Quasi-Experimental Research Strategies. 13. Factorial Designs. 14. Statistical Analyses. 15. Single-Subject Research Designs. 16. An Introduction to APA-Style Research Reports.

About the Author

Frederick J Gravetter is Professor of Psychology at the State University of New York College at Brockport. He has taught at Brockport since the early 1970s, specializing in statistics, research design, and cognitive psychology. He received his Bachelor’s degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. Dr. Gravetter is co-author of the best-selling STATISTICS FOR THE BEHAVIORAL SCIENCES, now in its Ninth Edition; ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, Sixth Edition; and (with Lori-Ann B. Forzano) RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition.

Lori-Ann B. Forzano is an Associate Professor of Psychology at the State University of New York College at Brockport, where she has taught since 1992. She earned a Ph.D. in experimental psychology from the State University of New York at Stony Brook in 1992, where she also received her B.S. in psychology. Dr. Forzano’s research interests are in the area of conditioning and learning. Specifically, she studies self-control and impulsiveness in adults and young children. Her research has been published in the Journal of the Experimental Analysis of Behavior and Learning and Motivation and is regularly presented at the annual conference of the Association for Behavior Analysis.

It is a great step by step assistant to writing a research paper and doing a study, has helped a lot in my research and methods class and the price was way better than the bookstore!

Was somewhat helpful for the class. The teacher just basically lectured from the textbook, so i didn’t have to end up reading much of it. It was clear and understandable, however.

Product Details :

  • Hardcover: 640 pages
  • Publisher: Cengage Learning; 4 edition (January 1, 2011)
  • Language: English
  • ISBN-10: 1111342253
  • ISBN-13: 978-1111342258
  • Product Dimensions: 9.2 x 7.4 x 1.1 inches

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